Pepsi Team Voting Bin
For several years running, Pepsi was involved a major soccer tournament called the UEFA championships that riled up all of Europe. In 2019, Pepsi wanted to spice up their activation booths and show their ever growing commitment to sustainability.
Given that the interactions would be short and the excitement level already very high, the question became, how do you positively engage fans with recycling in a brief and exciting way?
A Warm Reception
The bins ended up seeing several hundred visitations during their few short days at the UEFA championships and helped garner quite a bit of buzz for Pepsi. The bins would later go on to Pepsi’s headquarters for use in other sporting events, but not before collecting 100’s of bottles and cans.
Videos of the Voting Bins in Action
Voting Bin after production.
Video of the Voting Bin at the UEFA championships being used by festivalgoers.
A Look Back at Development
Early concept sketches played with various recycling-activated stations, either by having direct games that used recyclables, or by allowing festival-goers to add to the booth and DJ set with lights and directions to the DJ.
The Voting Bins in construction
